Whole Body

So, you think Whole Foods Market is all about food, right? Well, remember, what you put on your body is as important as what you put in your body. Tucked away inside each of our stores is a section dedicated to helping you look and feel your best, from your hair to your toenails. It’s called Whole Body.

As you might suspect with a name like that, the point is to keep you fit and sassy both inside and out. That means things like vitamins and minerals as well as shampoo and sunscreen. You might say, “What’s the big deal? I can get that at any supermarket or drug store.”
No. You can’t. This is where Whole Body, and Whole Foods Market for that matter, steps way out ahead of the pack. It’s all about quality and safety with a strong emphasis on natural. For example, the difference between supplements we sell and those you get at other places is not necessarily what’s in them, but what’s not in them. Lower-quality supplements add things like starch, extra gelatin, artificial colors, sweeteners and preservatives, lactose, unnecessary fillers and hydrogenated fats — none of which you will find in anything Whole Body sells.

The same high standards are applied to our personal care products. We encourage our vendor partners to use plant-based and naturally-derived ingredients, pure essential oil fragrances, gentle preservatives and non-petroleum ingredients. And, we do not allow any animal testing for any of our personal care products, ever.
In addition, we’ve created a set of Premium Body Care Standards that raises the bar still further. We’re hopeful that this will encourage the body care industry as a whole to formulate products with higher standards. All products that meet our Premium standard are clearly marked for easy selection. So, when it comes to insisting on quality, we don’t settle for second best.